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Volume
All work

Ember & RyeRebrand & retail launch

Bread worth the shelf space

A rebrand and CGI packaging system that took a family flatbread bakery from farmers markets into 400 grocery stores.

Client
Ember & Rye
Year
2026
3D render of golden flatbreads stacked in clear resealable packaging on a warm sand background

Results

Retail sell-through in 8 weeks
+212%
New grocery stores
400
From brief to buyer pitch
6 weeks

The challenge

Ember & Rye baked the best flatbread at every market they sold at, in plain bags no buyer could picture next to national brands.

What we did

We rebuilt the brand around the wood-fired oven it all starts in, designed a resealable pack system and rendered every product in 3D months before the first bag was printed, so retail buyers could see the shelf before it existed.

The rebrand gave our team a story we finally believe in. Retail buyers noticed it before our customers did.

Hannah Lindqvist

Co-founderEmber & Rye

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