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Kiko PayGrowth campaign

Money, minus the jargon

An always-on performance campaign that cut cost per acquisition by 38% for a payments app built for freelancers.

Client
Kiko Pay
Year
2025
3D render of a lilac and pink gradient smartphone leaning on a wireless charging pad

Results

Cost per acquisition
-38%
Ad variations tested
120
Monthly sign-ups
2.4x

The challenge

Kiko's ads looked like every other finance app: phones, charts and promises. Costs were climbing every month while installs stayed flat.

What we did

We interviewed 30 freelancers, found the moment money feels most stressful (invoice day) and built a creative testing engine around it, with soft 3D product shots, 120 ad variations and budget moves every single week.

They think like strategists and execute like a production house. Our cost per acquisition dropped 38% in the first quarter, and it kept falling.

Daniel Reyes

Head of GrowthKiko Pay

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