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Saltgrass SkincareDTC launch

Skincare from the shoreline

A direct-to-consumer launch for a coastal skincare brand, from positioning to a soft 3D product world built for social.

Client
Saltgrass Skincare
Year
2025
3D render of a white skincare bottle with a teal cap on a soft blue background

Results

First-year revenue
$1.2M
Creators seeded before launch
60
Of sales from returning customers
48%

The challenge

A founder with great formulas, no audience and a launch date three months away.

What we did

We positioned Saltgrass around clean coastal ingredients, built a calm 3D product world for Instagram and TikTok, and seeded it with 60 creators before a single ad went live.

Next project

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3D render of two black mountains with white snowy peaks on a cream background

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