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Fernway OutdoorIntegrated campaign

Further, together

An integrated spring campaign across film, 3D billboards and social that lifted brand search by 74%.

Client
Fernway Outdoor
Year
2025
3D render of two black mountains with white snowy peaks on a cream background

Results

Brand search volume
+74%
Cities with 3D billboards
3
Spring revenue
+31%

The challenge

Fernway's gear was trusted by hardcore hikers but invisible to the weekend explorers driving most of the category's growth.

What we did

We cast real weekend groups, filmed them on the trail and turned Fernway's routes into 3D billboard installations in three cities, then retargeted everyone who searched for them afterwards.

Fast, opinionated and genuinely fun to work with. Every asset they shipped earned its place in the plan.

Theo Marchetti

Chief Marketing OfficerFernway Outdoor

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