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Modo MotorsEV reveal

The quiet launch

A digital-first reveal for a playful electric two-seater that turned curiosity into 18,000 paid reservations.

Client
Modo Motors
Year
2024
3D render of a pink and blue hover car with a helmeted driver floating above a cream background

Results

Paid reservations
18k
Reveal stream views
2.3M
Spent on motor shows
$0

The challenge

Modo needed reservations before production started, without the budget for a traditional motor show reveal.

What we did

We revealed the car entirely in 3D: a teaser series, a live-streamed CGI reveal and a web configurator that let people build their Modo and reserve it in under two minutes.

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