All work
Modo MotorsEV reveal
The quiet launch
Results
- Paid reservations
- 18k
- Reveal stream views
- 2.3M
- Spent on motor shows
- $0
The challenge
Modo needed reservations before production started, without the budget for a traditional motor show reveal.
What we did
We revealed the car entirely in 3D: a teaser series, a live-streamed CGI reveal and a web configurator that let people build their Modo and reserve it in under two minutes.