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Volume
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Orbi AudioProduct launch

Sound you can see

A CGI launch film and paid social system for a wireless speaker that sold out its first production run in 11 days.

Client
Orbi Audio
Year
2026
3D render of a yellow cube-shaped speaker with a dark round driver on a bright aqua background

Results

Organic views in launch week
4.1M
To sell out the first run
11 days
Return on ad spend
3.6x

The challenge

Orbi had no physical samples ready for launch day, and the speaker category is crowded with lookalike black cylinders that all promise big bass.

What we did

We built the speaker in 3D straight from engineering files and made sound visible: rippling fabric, floating droplets, bass you can watch. One hero film became 40 cut-downs, each sized and paced for the placement it ran in.

Volume took our launch from a product page to a cultural moment. The 3D film did four million organic views before we spent a cent on media.

Maya Okafor

VP of MarketingOrbi Audio

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